Are you looking to expand your agency’s service offerings and create a fully branded experience for your clients?
White-labeling SMS marketing in Go High Level is the perfect solution. By leveraging Go High Level’s powerful tools, you can resell SMS marketing services under your own brand, providing your clients with a seamless and effective communication channel while enhancing your agency’s credibility and generating new revenue streams.
This guide will walk you through everything you need to know to get started with white-label SMS marketing in Go High Level, from selecting the right plan to setting up sub-accounts and customizing the platform to suit your business needs
1.- Buy Go High Level
Go High Level will be the tool you use to resell SMS services under your own white-label brand.
By leveraging LeadConnector, an integrated SMS solution within Go High Level, you can easily manage and deliver SMS marketing campaigns for your clients.
This setup allows you to purchase phone numbers, create customized SMS templates, and automate campaigns all within one platform.
You maintain full control over pricing and billing, enabling you to mark up the SMS costs and generate additional revenue.
Your clients will have access to a branded dashboard where they can monitor their SMS campaigns, all while enjoying a seamless experience that reflects your agency’s branding.
2.- Choosing the Right Go High Level Plan for White Label SMS Marketing
Selecting the correct plan in Go High Level depends on the number of clients you plan to manage and the level of branding and customization you need for your agency.
Here is the summary:
Starter Plan:
- Ideal for agencies that are just beginning or have a small client base.
- Limitations: Allows you to create only up to 3 client accounts, which can restrict growth as you onboard more clients.
- Consideration: Best for testing the platform or managing a few select clients.
Pro Plan:
- Perfect for agencies looking to scale quickly and manage multiple clients.
- Benefits: Offers the ability to create unlimited client accounts, providing the flexibility needed to grow your business without restrictions.
- Ideal For: Agencies that want to expand and onboard clients seamlessly without worrying about account limits.
SaaS Plan:
- Best For: Businesses that want to build their own branded marketing solution and offer clients a fully customized experience
- The ultimate choice for individuals or companies looking to resell marketing services under their own brand.
Features of SaaS Plan in Go High Level:
- Complete white-label solution: Customize every aspect of the platform, including logos, domains, and user interfaces, to reflect your brand.
- Enables you to brand the platform as your own, positioning yourself as a full-service marketing provider.
- Additional tools like custom client billing, advanced automation workflows, and premium support enhance your service offerings.
3.- Complete Your Account Setup:
Add Your Agency Information: Fill out your agency’s details, including your business name, contact information, and logo. This is crucial for branding your client communications and dashboard.
Set Up Your Payment Method: Ensure your payment information is correctly set up to handle monthly subscription fees and any additional charges, such as SMS and email costs.
4.- Customize Your Platform (If Using SaaS Plan):
Brand the Platform: Under Settings > Agency Settings, customize the platform with your agency’s logo, color scheme, and a custom domain (e.g., youragency.yourdomain.com).
This step ensures that your clients see only your brand, creating a fully white-labeled experience.
5.- Configure Reselling and Pricing:
To start reselling Go High Level services under your own brand, you’ll need to configure your pricing structure to suit your business model and target market.
This is done by navigating to Agency View > Reselling in your Go High Level dashboard. Here, you will define your pricing for a range of services, including SMS, email, and other features offered through the platform.
Let’s break down the steps and options for setting up your reselling model:
5.1 Access the Reselling Settings:
Go to the Agency View in your Go High Level dashboard.
Select Reselling from the menu options. This section is where you control all the pricing settings for the services you wish to resell to your clients.
5.2 Define Your Pricing Strategy:
You have several options for structuring your pricing. Choose a model that aligns with your agency’s goals, client needs, and market positioning:
Flat-Rate Packages:
Offer services at a fixed monthly rate, regardless of the usage level. For example, you might provide a package that includes a certain number of SMS messages, emails, or other features like funnel building or CRM access.
Advantages: This model simplifies billing and makes it easier for clients to understand their costs upfront. It’s ideal for clients who prefer predictable expenses.
Setup: Define multiple flat-rate packages to cater to different client sizes or needs (e.g., Basic, Standard, Premium).
Pay-As-You-Go Pricing:
Charge clients based on their actual usage of services, such as the number of SMS messages sent, emails delivered, or the specific features they use.
Advantages: This model is flexible and scalable, as clients only pay for what they use. It’s great for clients who have varying levels of usage or who want to start small and scale up.
Setup: Specify the cost per unit (e.g., $0.015 per SMS message, $0.01 per email) and set up automated billing through your Stripe integration to charge clients based on their actual usage.
Tiered Pricing Plans:
Create multiple pricing tiers that offer different levels of service and features. For example, a “Starter” plan could include basic features and limited usage, while a “Pro” or “Enterprise” plan offers more advanced features, higher usage limits, and priority support.
Advantages: Tiered pricing allows you to cater to a wider range of clients, from small businesses to larger enterprises, and provides an opportunity to upsell clients to higher tiers as their needs grow.
Setup: Define each tier with specific features, usage limits, and pricing. Clearly outline the benefits of each plan to help clients choose the best fit for their needs.
5.3 Configure Additional Service Markups:
SMS Markups: Set your own prices for SMS services to ensure you make a profit on every message sent.
For example, if Go High Level charges you $0.0075 per SMS, you might charge clients $0.015 per SMS, creating a margin for your agency.
Additional Features: Determine pricing for other resellable features such as inbound calling, reputation management, membership sites, or custom workflows. Decide whether to bundle these features into your plans or offer them as add-ons.
5.4 Set Up Automated Billing and Payments:
Ensure your Stripe account is integrated under Settings > Integrations > Stripe to automate the billing process.
Go High Level will handle invoicing and payment collection based on the pricing and packages you’ve set up, allowing for a seamless billing experience for both you and your clients.
5.5 Communicate Your Pricing Effectively:
Clearly communicate your pricing structure to potential clients through your website, onboarding materials, or sales presentations.
Highlight the benefits of each plan or pricing model, such as cost savings, flexibility, or additional features, to help clients understand the value they are getting.
By effectively setting up your reselling options, you’ll maximize your revenue potential while providing clear, compelling choices for your clients.
6.- Onboard Your First Clients and Set Up Their Sub-Accounts:
After setting up your Go High Level account and defining your pricing strategy, the next critical step is to onboard your first clients and configure their sub-accounts.
This process involves creating individual accounts for each client, providing them with access to a customized dashboard, and ensuring they have the training and support needed to effectively use the platform. Here’s how to successfully onboard your clients and set them up for success:
6.1 Create Sub-Accounts for Each Client:
Navigate to Sub-Account Creation: Go to Agency View > Accounts > Add New in your Go High Level dashboard. This is where you will create a separate sub-account for each client.
Enter Client Information: For each sub-account, input the client’s business name, contact information, and any other necessary details. This ensures their account is fully branded with their own identity while remaining under your agency’s management.
Customize Client Settings: Tailor each sub-account according to the specific needs of the client. Configure settings such as timezone, currency, and marketing preferences. You can also assign dedicated phone numbers for SMS campaigns by purchasing them through LeadConnector or choosing from existing numbers under your account.
This level of customization provides a unique experience for each client and aligns with their marketing goals.
6.2 Provide Access to the White-Labeled Dashboard:
Invite Clients to Their Sub-Accounts: Once the sub-account is created, set up user accounts for each client and assign appropriate permissions. This allows clients to access their own branded dashboard, which is customized with your agency’s branding and looks like a unique marketing platform.
Guide Clients on Platform Usage: Share login credentials and a welcome email that includes an overview of the platform, key features, and how to get started. Make sure they know how to access their dashboard and navigate the various tools and features available to them, such as campaign management, lead tracking, and analytics.
6.3 Offer Training and Support:
Conduct Initial Training Sessions: Arrange an onboarding session with each client to walk them through the platform. Highlight essential features like campaign creation, automation workflows, CRM management, and reporting tools. Tailor the training to their specific needs and marketing objectives to ensure they understand how the platform can help them achieve their goals.
Provide Tutorials and Resources: Create or share pre-made tutorials, videos, or guides that clients can refer to at their own pace. These resources should cover key topics such as building funnels, launching SMS and email campaigns, setting up automation, and analyzing campaign performance.
Offer Ongoing Support: Establish clear channels for ongoing support, such as a dedicated email, chat, or phone line, where clients can reach out with questions or concerns. Consider offering regular check-ins or strategy sessions to help them optimize their use of the platform
6.4 Ensure Smooth Onboarding and Client Satisfaction:
Personalize the Onboarding Experience: Take the time to understand each client’s unique needs and tailor the onboarding experience to address their specific goals. This could include setting up initial campaigns, creating custom templates, or providing advice on best practices for using the platform effectively.
Monitor Client Progress: Use Go High Level’s analytics and reporting tools to monitor how clients are using their sub-accounts. Identify any areas where they might be struggling and proactively reach out to offer assistance or additional training.
Collect Feedback and Adjust: After the onboarding process, gather feedback from your clients about their experience. Use this information to improve your onboarding procedures, training materials, and support services, ensuring a smoother experience for future clients.
White-labeling SMS marketing in Go High Level provides a powerful opportunity to expand your agency’s offerings and create a seamless, branded experience for your clients.
By leveraging Go High Level’s tools—whether through LeadConnector for a simplified setup or Twilio for greater customization—you can deliver effective SMS marketing services under your own brand, enhancing your agency’s credibility and value.
From selecting the right plan that aligns with your growth goals to setting up sub-accounts, customizing the platform, and defining reselling options, you have full control over how you package, price, and deliver these services.
A successful white-label SMS marketing strategy requires thoughtful onboarding, comprehensive training, and ongoing support to help clients maximize their use of the platform and achieve their marketing objectives.
Ultimately, Go High Level’s white-label capabilities empower you to create a scalable business model, differentiate yourself in the competitive digital marketing landscape, and drive revenue growth by providing clients with a robust, all-in-one marketing solution tailored to their needs.
By taking these steps, you position your agency as a complete marketing provider, fostering long-term client relationships and business success.
