A 3-Step Formula to Generate 6-50+ Qualified Leads Every Week
Are you struggling to get qualified leads for your business? You’re not alone. Most businesses face the same challenge—knowing they need leads but not having a system in place to generate them consistently. That’s where lead generation software comes into play. Today, I’ll introduce you to a proven 3-step formula that uses the best lead generation software, GoHighLevel, to help you generate 6-50+ qualified leads weekly.
By the end of this article, you’ll know exactly how to leverage this software to build a predictable, consistent, and scalable flow of leads. Ready to transform your business? Let’s dive in!
Why Lead Generation Software is Crucial for Your Business
Before we jump into the steps, let’s talk about why using lead generation software like GoHighLevel is so important. Traditional methods of lead generation—like cold calling or buying email lists—are not only time-consuming but also increasingly ineffective. In today’s digital age, you need smart tools that automate the process, target the right audience, and nurture potential customers until they’re ready to buy.
GoHighLevel stands out as the best lead generation software because it integrates all these capabilities into one platform. From building landing pages to automating follow-ups, GoHighLevel does it all—saving you time, money, and effort.
Now, let’s break down the 3-step formula that will turn this software into your ultimate lead generation machine.
Step 1: Find – The Bullseye Targeting Method
We’ve all seen crime shows, right? The ones where detectives start with a vague idea of a suspect and then gather more clues to create a detailed profile? They go from “some bad guy” to a clear profile: gender, age, job, motivations, and more. The more specific the profile, the more likely they are to catch the bad guy. Well, the same goes for your business. But instead of finding bad guys, you’re after good guys—your dream customers.
If you want to find your dream customers, you need to know exactly who they are and how they think. It’s not enough to say, “Anyone with a pulse” or “Women 35+” or “Businesses in Arizona.” That’s not a person; that’s just vague information.
You need to give them a real name and story. Picture your best customer—the one you want more of—and build a detailed profile. Let’s call her Jennifer. What’s Jennifer’s ‘before state’? What problems is she struggling with right now? What transformation is she dreaming of?
The goal here is to create marketing that speaks directly to Jennifer. You’re not just selling a product or service; you’re offering a transformation. To make your message resonate, you must understand Jennifer’s pain points, desires, and previous attempts to solve her problems. Find out where she is in the buyer’s journey and what she needs to know before she buys. What’s the conversation already happening in her head?
At our agency, we use tools like insight surveys, our “Read Their Journal” strategy, and feedback loops to dive deep into these questions. It’s like reading your customers’ minds. Once you know exactly who you’re targeting, you can craft your “Bullseye Messaging”—messages that hit the target of the conversation going on in their heads and compel them to take action.
But knowing your customer inside and out is only the beginning. The real magic happens when you combine this knowledge with the right tools to capture these leads efficiently. According to Zapier, lead generation tools like Hunter.io or Clearbit can help you quickly gather contact information from potential leads, allowing you to build a database of prospects who match your ideal customer profile. Tools like Go High Level can help you create high-converting opt-in forms that appeal to your target audience based on their behavior on your site.
Pro Tip
Step 2: Convert – Turn Clicks into Cash
Here’s the harsh truth: Your traffic, clicks, and ads are absolutely worthless unless they convert into qualified leads and sales. Let’s be real—you’re not paying your agency for clicks; you’re paying them for results.
This is where Step 2 comes into play: Convert.
After finding your dream customers, you need to know how to guide them to the next step in their journey with your business. And guess what? All the money happens in the post-click experience.
Picture this: You could double your leads and sales without spending a single extra dollar on traffic. The secret? The right offer paired with the right landing page.
Here’s how it works. Let’s say your average customer value is $2,000, and you’re spending $5,000 on ads with a cost per click of $2. If your landing page is only converting at 1%, your ROAS (Return on Ad Spend) might not look great. But if we tweak just one thing and improve your landing page conversion from 1% to 5%, your ROAS jumps from 1 to 5. Your estimated revenue skyrockets, and all of a sudden, you’re closing more deals—without touching your ad spend, pricing, or even your sales process.
And it all started with better research and understanding what truly motivates your audience.
Your Offer is Everything. A great offer converts more traffic into qualified, educated leads who actually want to speak with you. It’s like putting the perfect bait in front of the right fish. Change your offer, and you’ll change your business.
You just need to know where your prospects are in the buyer’s journey to present the next micro-yes that nudges them toward a sale.
Pro Tip
Identify what stage your prospects are in—are they in the early discovery phase, mid-consideration, or ready to make a purchase? Tailor your offers to match their readiness and the conversation in their heads. Your landing page should act as your digital salesperson, educating, pre-qualifying, and booking appointments.
Start your 30-day free trial of GoHighLevel now to create optimized landing pages and compelling offers without breaking a sweat! Try GoHighLevel for free.
Step 3: Nurture – Keep the Leads Warm and Engaged
Did you know that nearly 80% of marketing leads don’t convert into sales? Yep, it’s true. And it’s all because of poor lead nurturing. But here’s the silver lining: 63% of leads that aren’t ready to buy today will eventually convert if you nurture them correctly.
So, here’s Step 3: Nurture. This is where most businesses drop the ball. A lead comes in; maybe they get a call the same day, maybe not. If the lead doesn’t answer, they might get a random follow-up email—or worse, no follow-up at all. Sound familiar?
You need a consistent, automated system to nurture these leads. Here’s the deal: you should be touching base with leads through multiple channels—email, SMS, and even calls. The aim is to stay top-of-mind and provide valuable content that answers their questions, addresses their pain points, and guides them further down the sales funnel.
Let’s say a lead fills out a form on your landing page. They should immediately receive a thank-you email with more information about your services. Then, over the next few days or weeks, send a series of emails that educate, provide social proof, and build trust. Show them case studies, testimonials, and success stories that demonstrate your solution works.
You also want to segment your leads based on their engagement level. If someone clicks on multiple emails, they’re more interested than someone who hasn’t opened a single one. Use this data to personalize your follow-ups. More engaged leads get direct offers, while colder ones receive more educational content to warm them up.
Automation is Key. Use CRM tools like Go High Level to automate this process and ensure no lead slips through the cracks. Consistency and personalization are crucial—your leads should feel like you’re speaking directly to them.
And don’t just rely on email. According to the article from Zapier, utilizing tools like Drift or Intercom for live chat can help engage leads in real-time when they’re on your site. This instant interaction can significantly improve your conversion rates, as it allows you to address questions and concerns immediately, keeping leads from slipping away.
For ongoing nurturing, consider implementing a full-fledged marketing automation platform like Go High Level. This tools allow you to create detailed workflows that nurture leads based on their behavior, ensuring they receive the right message at the right time.
Automate Lead Nurturing with GoHighLevel
Lead nurturing isn’t just sending a few emails; it’s about providing the right content at the right time to guide your leads through the sales funnel. GoHighLevel offers powerful automation features to help you do this efficiently:
✅ Dynamic Email Workflows: Create automated email sequences that adapt to a lead’s behavior.
✅ SMS Drip Campaigns: Reach your leads through text messages to keep them engaged.
✅ Personalized Content: Tailor your messaging based on customer behavior, increasing the chances of conversion.
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