SEO X-RAY REPORT

On-Page SEO

We examine all on-page elements of your site, including content quality, keywords usage, meta tags (title tags, meta descriptions), headers (H1, H2, etc.), and image alt text.

These on-page factors tell search engines what your pages are about. Optimizing them ensures search engines can easily understand and index your content, so you rank for the right keywords and attract qualified visitors.

Result: Higher visibility for relevant searches and more engaged site visitors.

Keyword Rankings

How well are you ranking for the terms that matter to you? We analyze your current keyword rankings on Google for industry-specific terms and your target keywords. We’ll identify which important keywords you’re not ranking for and where there’s room to improve.

Understanding your ranking profile helps pinpoint quick wins (easy ranking boosts) and long-term opportunities.

By focusing on the right keywords, you can drive more targeted traffic – visitors who are actively looking for what your business offers, leading to higher conversion potential.

Backlinks

Backlinks (links from other websites to yours) are like “votes of confidence” for your site.

We review your website’s backlink profile in depth – assessing the number of backlinks, their quality, and their sources. Our audit checks for any toxic or spammy links that could be hurting your reputation, and finds high-quality link opportunities you might be missing.

Strong, relevant backlinks boost your domain authority and remain one of the top factors for ranking higher on Google. By improving your backlink profile, you’ll see better rankings and more referral traffic from other sites.

Usability (UX)

If visitors struggle to use your site, they won’t convert – and Google takes note when users bounce. We conduct a thorough usability and user experience (UX) review: analyzing your site’s navigation, layout, mobile-friendliness, and overall design.

Is your site easy to navigate? Does it look and work great on mobile devices? Are calls-to-action clear and pages well-structured? We identify any UX issues that frustrate your audience.

A user-friendly website keeps visitors on your site longer and encourages them to take action (like contacting you or making a purchase). Plus, Google rewards sites that deliver a great user experience with higher rankings, because what’s good for the user is good for search engines. Result: Lower bounce rates, more engagement, and higher conversion rates.

Performance (Speed)

Slow and steady does not win the race in SEO. In this section, we test your site’s performance and loading speed, including Core Web Vitals (Google’s key speed and stability metrics). We measure how quickly your pages load, check for bulky code or images slowing you down, and see how your site performs on mobile vs. desktop.

Why is this important? Users hate waiting – and so does Google. A faster website provides a better user experience and can significantly improve your search rankings. In fact, even a 1-second delay in page load time can cause conversions to drop by 7%​ ! By improving site speed, you’ll keep visitors from leaving, increase engagement, and boost your SEO.

Result: Faster pages, happier visitors, and higher conversion opportunities.

 Social Media Integration

Your website doesn’t exist in a vacuum – it should be part of a broader online presence. We check how well your site is integrated with social media platforms. This includes ensuring you have visible social sharing buttons, proper Open Graph meta tags for content sharing (so your pages look great when shared on Facebook, X, LinkedIn, etc.), and links to your active social media profiles.

While social media signals aren’t direct ranking factors, a strong social integration amplifies your content reach and brand awareness. Making it easy for users to share your content can lead to more traffic and natural backlinks over time. We’ll see if you’re leveraging social channels to support your SEO.

Result: Improved brand visibility and referral traffic from social platforms, plus a cohesive online presence that builds trust.

Local SEO

If you serve customers at a specific location or region, Local SEO is critical. We audit your presence in local search results: checking your Google Business Profile (Google My Business) setup, online directory listings, and NAP (Name, Address, Phone) consistency across the web.

We also evaluate how well your website is optimized for local keywords (like “dentist in [City]”) and whether you’re appearing in Google’s local pack/maps results. Local searches often lead to in-person visits – 76% of consumers who search for “near me” on their phone visit a business within a day​.

Our audit ensures you’re taking full advantage of local search traffic by fixing any inconsistencies or missing local content.

Result: Higher visibility in local searches, more foot traffic to your store or office, and more locally-relevant website leads.

Technology & Security

A healthy website needs a solid foundation. In the Technology & Security portion, we perform a technical SEO audit of your site’s backend and infrastructure. We make sure search engines can crawl and index your site without issues – reviewing your sitemap, robots.txt, site architecture, and URL structures.

We check for any technical errors like broken links, duplicate content, or crawl errors that could hurt your rankings. Importantly, we assess your site’s security setup: is your site using HTTPS encryption (SSL certificate) properly? Are there any security warnings or vulnerabilities? A secure site is not only important for protecting your customers, but it’s also favored by Google (sites without SSL may be flagged as “not secure” by browsers, which can scare away visitors).

By auditing your tech stack and security, we ensure there are no hidden technical roadblocks hindering your SEO performance.

Result: A technically sound, secure website that search engines trust and users feel safe on – leading to better rankings and credibility.