GoHighLevel, is a revolutionary platform that’s transforming the way marketers and agencies operate. With a staggering array of over 300 tools and counting.

In this article we will delve into the best 50 features of Go High Level and we will briefly explain how each one works.

This feature allows agencies to fully customize the software with their own branding, replacing GoHighLevel’s branding with their own.

Agencies can configure up to 20 SaaS plans to resell to their customers.

Agencies can design a range of SaaS plans, each with its unique set of features, services, and pricing structures. This flexibility is crucial in today’s diverse market, where clients have specific needs and budgets.

For instance, an agency can create a basic plan for startups and small businesses with essential features, and more advanced plans for larger enterprises requiring comprehensive services.

Features include toggling on/off suspending a sub-account when a saas subscription fails and allowing admins to upgrade or cancel their subscriptions in the app.

Business profile settings, compliance settings, duplicate contact settings, and other specific configurations.

Agencies Can Resell Or Upsell Yext, WordPress, WhatsApp, SMS, Email, Phone Call, And AI Costs.

This feature allows easy duplication of settings, templates, automations, etc., into individual sub-accounts with a single click.

Agencies can view all important data about each sub-account in one spot.

Offers integration with various apps to add additional features to what agencies are reselling to their customers.

Agencies can change the appearance of the app, including names, colors, and design, either through coding or using tools like the Marketer’s Toolkit.

This Includes Toggles For Unread, Recent, Starred, And All Messages, And Supports Facebook, Instagram, Emails, SMS, And WhatsApp. It Also Features Text-To-Pay, Templates, SL Snippets, Custom Values, Merge Fields, Manual Workflow Additions, And Appointment Bookings.

Includes A Dialer For Making And Receiving Calls Within The App, With Options For Warm And Blind Transfers.

Offers Smart Lists, Tagging, Sorting, Task Assignment, Company Sorting, And Bulk Actions. Individual Contact Views Show Detailed Information And Actions Like Campaign And Workflow Management, Opportunity Addition, Do Not Disturb Settings, And Audit Logs.

Features Simple, Round-Robin, Class Booking, Collective Booking, Service Calendars, Rooms, And Equipment Booking. Calendars Can Be Customized With Logos, Descriptions, URLs, Meeting Invite Titles, Team Member Assignments, Availability Settings, Forms, Payments, Facebook Pixel Events, Notifications, And Widget Styles.

Customizable Stages For The Opportunities Dashboard, With Settings For Funnel And Stage Distribution.

Includes Proposal, Estimate, And Contract Sending With Legally Binding Signatures, Invoice Sending, Automatic Sales Receipts, Tax Rate Additions.

And Integrations With Stripe, PayPal, NMI, QuickBooks, And Authorize.Net. Also Features Coupon Creation And Order/Payment Tracking.

Enables The Creation And Enrollment Of Affiliates With First And Second-Tier Commissions

Allows Specific Links To Trigger A Set Of Actions As An Automation.

Includes Texts, Images, Buttons, Logos, Dividers, Social Links, Footers, Code, Video, Shopping Carts, RSS Header, RSS Items, And FAQ Boxes. The Email Sender Integrates With Contacts And Allows A/B Testing Of Subject Lines And Body Copy.

Offers Settings To Control Workflow-Wide Parameters And Reporting. Features Include Re-Entry Control, Stopping On Response, Time Zone Settings, Specific Hours For Workflow Activation, Unique Sender Details, And Automatic Marking Of Conversations As Read.

Includes contact triggers (e.g., birthdays, contact changes, DND status), event triggers (e.g., webhooks, call status, email events), appointment triggers, opportunity triggers, affiliate triggers, membership triggers, payment triggers, and Shopify triggers.

Actions include creating/updating contacts, updating fields, adding/removing tags, assigning/removing users, adding notes/tasks, and copying contacts to another sub-account.

Sending Emails, SMS, Slack Messages, Calls, Voicemail Drops, Facebook Messenger/Instagram DMs, Manual Actions For SMS/Calls, Google My Business Messaging, Internal Notifications, And Review Requests.

Interactive Voice Response for phone trees, allowing customers to select options like sales or customer support.

Tracks Review Requests And Manages Online Reputation.

Triggers Based On Course Progress, Such As Completing A Lesson Or Category.

: Triggers Actions Based On Shopify Events Like Abandoned Checkouts Or Order Placements.

Sends notifications internally via text, call, email, etc.

Ability to send data via webhooks to other software, create custom webhooks, or send information to Google Sheets.

Includes ‘if-else’ logic, wait steps, goal events, updating custom values, going to specific workflow steps, date/time and number formatters, math operations, setting event start dates, and adding/removing from workflows.

Send Prompts To ChatGPT And Eliza AI For Lead Handling And Agent Assistance.

Add people to Google Analytics, report data to Google Ads, manage Facebook custom audiences, and submit data to Facebook’s conversions API.

Grant or revoke access to courses and manage offers.

Features split testing, statistics, sales toggles, image optimization, GDPR compliant fonts, tracking code insertion, and SEO metadata settings. Includes various elements like headlines, buttons, forms, videos, countdown timers, and more.

Similar to the funnel builder but for creating web pages.

Add blogging capabilities to funnels or websites and connect hosting to WordPress sites.

A community site feature that functions like a Facebook or School group, integrated within the platform.

Build forms and surveys, analyze submissions, and manage all submissions in one place.

Customize the chat bubble, widget, and acknowledgement settings. Includes real-time messaging capabilities.

Store and manage various media types like videos, images, presentations, etc.

Manage SEO and redirection for changed URLs.

Host online courses with unlimited video hosting, coupon-accepting checkout, analytics, and custom domains.

Access to courses through a progressive web app, with an upcoming app including community features.

Overview of business reputation, customization and integration of review widgets, and AI-assisted review responses.

Includes ads reporting integrations (Google Ads, Facebook Ads), attribution reports, conversion reports, source reports, call reporting, appointment reporting, and agent reporting.

AI assistance in the funnel, email, and website builders for copywriting and AI-generated images.

A new feature for training AI to respond in conversations, schedule appointments, and configure bot intent.

Personal data settings, email signature, integrations with Zoom or Outlook, two-way email sync, and calendar configuration.

Rules-based lead scoring system to prioritize outreach to the most qualified leads.

Dynamic fields and values for use in websites, funnels, and communication, allowing quick updates across the platform.

Options to buy local, toll-free, and number pool phone numbers for tracking and masking purposes.

Management of verified caller IDs and a summary of incremental costs for agency admins.

After reviewing the 50 best features of GoHighLevel, it’s clear that the platform stands as a formidable contender in the CRM arena.

Its comprehensive suite of tools, ranging from client management to marketing automation and payment processing, positions it as an all-in-one solution for agencies and marketers looking to streamline their operations and enhance their marketing strategies.

While the “best” CRM can be subjective and dependent on specific business needs, GoHighLevel’s versatility, customization options, and advanced features make it an excellent choice for those seeking a robust, all-encompassing CRM platform.

Whether it’s the best CRM for you will depend on your unique requirements, but for many, GoHighLevel offers the right mix of features, efficiency, and scalability..